CMT has announced the 2021 class of its ‘Next Women of Country’ franchise.
The 10 artists joining the prestigious Next Women roster includes:
On January 26th, country stars Caylee Hammack (2020), Rissi Palmer and Lauren Alaina will host a one-hour digital special, “CMT Presents: Next Women of Country Class of 2021,” on the CMT Facebook and YouTube channels. The broadcast will feature full performances from each of the new inductees, with a special appearance from CMT Equal Play ambassador Jennifer Nettles, who also headlined the 2016 CMT Next Women of Country Tour.
“We’re thrilled to welcome the newest class of CMT’s Next Women of Country,” said Leslie Fram, Senior Vice President, Music & Talent, CMT. “These artists represent the best of fresh new talent and the diversity of styles that country music has to offer. We look forward to providing this group more exposure than ever before, particularly within the ViacomCBS family on Pluto TV, as well as providing them with essential resources to help them build their musical careers.”
Over the next year, the new NWOC class will receive cross-brand support for their music and videos across CMT and CMT Music channels, CMT Radio (220+ channels), CMT Hot 20 Countdown, CMT.com and @CMT social channels, in addition to cross-promotional opportunities for ViacomCBS’ MTV Entertainment Group.
New this year, the women will be featured in music video rotation in the newly permanent ‘CMT Equal Play’ channel on Pluto TV, which offers country music 24/7 with an equal male/female playlist.
In addition, CMT will offer its new NWOC inductees access to independent media training, photography consultations and artist advocacy opportunities designed to assist them in supporting charitable causes and social issues. These resources will be provided by Nashville-based communications firm, The Change Agent·cy.
For updates and to join the conversation, visit CMT.com, follow @CMT on Facebook, Twitter, Instagram and YouTube and use #CMTNextWomen to join the conversation.
Photo Credit: CMT.