Florida Georgia Line tells Cody exclusively they plan to start a clothing line inspired by a hashtag gone viral.

FGL fans have begun using the duo’s popular #cantaffordnotto, and Cody got the scoop behind the phrase that’s leading to new business ventures.

“That’s just a saying that we’ve all said... B-K and myself and kind of our whole camp and crew… It just became a popular saying among our friends,” Tyler Hubbard of the band says.

“We’re going to start a website,” he adds, We’re going to start a clothing line, 'Can’t Afford Not To.' It’s just become a cool thing, one of those sayings that keeps coming up. So we’ll see what happens with it.”

Tyler relates the saying to the popular “Keep Calm” phrases.

Catch Florida Georgia Line on Inside Fame tonight at 10/9c on CMT.